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Sunday, August 26, 2007

Are you afraid to invest in your own Music Career or Project?

The question appears to be an easy one to answer, what's your answer? Are you afraid to invest in your own Music Career or Project? Yes or No?

There are a lot of talented Artists out there, but there are not a lot of Artists that truly are willing to put everything on the line for a significant amount of time to achieve their goals. The average artist from my experience actually believes they are better than the majority of Artists that they see on MTV and BET. The amazing thing is, they may be better, but do they have the work ethic and the ability to learn and grow! And, are they willing to put their own money and resources behind their career? Also, can they invest in themselves enough to attract bigger investors or a larger Record Company?

A lot of Artists believe their talent is the end all, but it is not! The most talented Artist is not the one that sells the most music. The Artist with the best team, marketing plan, execution and being Blessed has the most success. Talent allows you to stay in the business longer!

As an Artists, you want to become as popular as possible to create BRAND recognition and to have your music heard as much as possible so that it can be sold and exploited around the world. Marketing is the key to achieving these goals!

The bottom line is that an Artist has to work very hard to establish themselves and they can not believe that someone else is going to invest in them if they are not already investing in themselves.

Do not be afraid to invest in your own Music Career or Project!


http://www.breg1994.com/

http://www.myspace.com/breg1994

Sunday, August 19, 2007

How do you take full advantage of your live performances?

There are several things you need to do to take advantage of your live performances, especially when you are not getting paid! You want to get as much exposure as possible and make as much money with your merchandise as you can. Let me stress this, it does not matter if you are performing in front of 3 people or 3,000 people, the concept and philosophy is the same.

Here are some of the items that you may want to consider to have at all of your live performances so that you may maximize the opportunity.

Items to consider: Flyers, Posters, CD's, T-shirts, Key-Chains, Baby Doll Shirts, Water Bottles, Condoms, Key-Chains, etc.

You should always try to have at least two (2) other people with you to manage the booth or table where your items are being passed out and/or sold. Your pricing should be pre-set and your people should be energetic about selling your merchandise. However, your sales are usually better when the Artist is present at the table where the merchandise is being sold. The Artist is able to interact with potential fans and merchandise buyers and allow the Artist's personality to confirm the sale. Personal contact at this level of an Artist's career is extremely important!

Pop Artists, Rock Bands, Country Bands and Solo Artists have taken advantage of Merchandising for decades!

Preparation is the key to selling your merchandise at live performances! Order your items in a timely fashion and re-order your top selling items at a pre-set time so that you never run out of these popular items. Make these same items available on your Website, MySpace Page, etc.

A few of my business associates that do a good job of maximizing lives performances and speaking engagements are JaWar, Lady X, Jawz of Life, Cool Water, Malachi, Kahryn, and Ruin!

Happy Merchandising!!!

One Love from BREG!

http://www.breg1994.com/

http://www.myspace.com/breg1994

Thursday, August 9, 2007

Is it better to start marketing in your "Home" City or State?

Here's the question, is it better to start marketing your product in your HOME city or state, or is it better to start outside of your home market? As Arsenio Hall would say, that's a question that will make you say "Hmmmm!"

There are various reasons to consider when choosing where to start marketing your product. Here are a few things to consider. How much time do you have to commit? How much money (Do you have a BUDGET in place?) do you have to market (PUSH) the product? Answering these questions are very important! Why? Because those answers lead you to your ultimate answer where you can and should start marketing your product. Your time and a budget are needed for whichever way you decide to start marketing your product.

If you start marketing your product outside of your immediate area, then you will incur certain expenses off the rip. Gas (high as H@#$) and/or Airplane, Bus, Train, Boat Tickets, food, lodging (Hotel or Motel), etc. You have to account for every person that is on the road with you, safety included. An additional expense could be a Security Person or Team.

The Best thing about going into an area outside of your home turf is that you are more likely to be received as a bigger star because the people do not know you and they are happy that someone took the time to visit their city/area. The Smaller Markets where the P2 Radio Stations are located traditionally are more receptive to New Artists and New Music, however, you still have to be professional, present your material well, and have quality music. You can have a lot of success!

Starting at home is what most Artists/Independent Labels do because it appears to be the easiest thing to do. You will still use a lot of gas if you are really busting things out, but food, lodging, etc. is basically cut down to the bare minimums. When you start at home, a lot of people know you, but will they help you? A lot of people may promise to do something for the project, but they don't for whatever reason. If you live in a Major City/Market, your competition is steep. You are going to have to do something extrordinary to standout. You can breakout in your Home Area, but it will take an unyielding commitment and work ethic to push your product in a crowded marketplace.

Home or Away, it is an important question to answer as you create your plan/strategy to market, promote, and sell your product and/or services.

One Love from BREG!

http://www.breg1994.com/
http://www.myspace.com/breg1994
http://www.myspace.com/artistladyx
http://www.myspace.com/famfamil1