World AIDS Day 2009 (Dec. 1st)

Tampa Hip-Hop Artists, Blac Soap, Support World AIDS Day ’09 With a Strong Message in Their New Music Video

ATLANTA, Georgia (November 30, 2009) – In support of World AIDS Day 2009 on December 1st, Richmond, Virginia-based X Records has released a music video from its newly-signed group, Blac Soap. “Lifestyles in the Hood” is the launching piece for the label’s forthcoming safe sex campaign in which its entire artist roster will participate. Tampa, Florida natives, Seif and Fly Beads [Blac Soap], worked with filmmaker, Arthur Muhammad of Sweet Chariot Productions on the project which was shot entirely in Dallas, Texas.

“The World AIDS Day campaign is bigger than a one-day event. We are supporting long-term healthy lifestyle choices for both the youth AND adults--and the best way we know how to do that, on a global level, is through our music”, says X Records President, Thomas “FAT Thomi” Hairston.

“Lifestyles in the Hood” Director, Arthur Muhammad, speaks about his work on the project: “Being able to bring to life a powerful message that can change people’s lives is my passion as a filmmaker”, he says, “Working with Blac Soap and seeing first-hand how serious they are about their art created an instant synergy between us”.

Watch the premiere of “Lifestyles in the Hood” right here: http://www.youtube.com/watch?v=9fw5ovN2dHA

To learn more about Blac Soap, visit www.blacsoapworld.com or contact Thomas “FAT Thomi” Hairston for information on album releases and appearances at www.xrecords.biz or (804) 334-2262.

About World AIDS Day:
World AIDS Day was first conceived in August 1987 by San Francisco KPIX-TV reporter, James W. Bunn and Thomas Netter, two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland. Bunn and Netter took their idea to Dr. Jonathan Mann, Director of the Global Programme on AIDS (now known as UNAIDS). Dr. Mann approved with the concept, then and agreed with the recommendation that the first observance of World AIDS Day should be 1 December, 1988. World AIDS Day is about raising money, increasing awareness, fighting prejudice and improving education. The World AIDS Day theme for 2009 is 'Universal Access and Human Rights'.

About X Records:
X Records was founded in 2001 and is manufactured and distributed by the Malaco Music Group. Founded by Thomas “FAT Thomi” Hairston after a ten-year career in the music industry with giants like Warner Brothers, American Records and Arista, X Records emerged as the creative outlet for his own roster of artists. After promoting major label projects for the Notorious B.I.G., TLC, Usher, Toni Braxton, OutKast, Tamia, Eric Benet, Diddy, Something for the People and the Wu-Tang Clan under FAT Thomi Promotions, Mr. Hairston has the knowledge and track record required to be an industry leader.

Contact:
Jennifer Colter, Media Relations
jcolter@sophisticatedpr.com
(404) 789-1570