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Monday, May 28, 2012

American Idol moves toward lower payouts for contestants!!!

Thoughts by: B. Brown (Bar-Red Entertainment Group - BREG)

Happy Memorial Day everyone! This is the day we remember and celebrate everyone that has given their lives for us, their fellow Americans! Thank you for your service, bravery and dedication!

As for the music industry, the article below discusses how "American Idol", one of the biggest ever talent contests, is changing its Advance Payment Structure to its finalists.

As the industry changes, we must all make adjustments to stay relevant and generate significant income. That is the challenge!

Aspiring artists must first understand that there is nothing free in this business or any other business for that matter. So when you sign a recording contract, best believe the advance (money) you receive when you sign will be recouped in some form or fashion. You as an artist, must understand how you get paid, how much you get paid and when you get paid. You must have basic knowledge of what is going on industry wise so that you will know how to move forward properly.

Album sales are down, but Single sales continue to thrive! That's something to keep in mind while creating new music. Understand that your 1st deal may not be your best deal, but it may allow you to get into the music business in major way.

When you do receive that 1st big check, budget out how you may live as long as possible on that money instead of spending it immediatley and being back in your original financial condition or worse. We've seen it a kazillion times!

Congratulations to Phillip Phillips from the great state of Georgia, but I believe Joshua Ledett is the true American Idol. I believe he is one of the best vocalists in the history of the show! So if the Advance Payment Structure is being adjusted, I would invest my money with Joshua. The article mentions that this year's finale was one of the lowest in history, well that's because Joshua wasn't in the finale. Not only does the payment structure need to be adjusted, but the voting process has to be adjusted because if you keep letting the American public supposedly vote for the winner, and the best singer doesn't win, the viewing numbers will continue to go down drastically!!!

Artists, always handle your business and know what's up!

One Love!  



'Idol' moves toward lower payouts for runners-up

By ANTHONY McCARTNEY | Associated Press

LOS ANGELES (AP) — Coming in second on "American Idol" may still be a path to superstardom, but it no longer offers guaranteed paychecks worthy of the next pop idol or rock star.

Wednesday night's runner-up, 16-year-old Jessica Sanchez, doesn't have a definite shot at producing an album and could be paid as little as $30,000 in advances for recording singles, according to the "Idol" contract she and other Season 11 contestants signed earlier this year.

The agreement appears to be the first time in "Idol's" history that producers are not offering the show's runner-up an album deal that in previous years came with a guaranteed advance of at least $175,000, an Associated Press review of the Fox show's contracts reveals.

The analysis covers eight of "Idol's" 11 seasons during which contracts filed for contestants under the age of 18 were available. The contracts were reviewed by judges in accordance with a California law that requires at least 15 percent of a minor entertainer's earnings be set aside for their benefit once they reach adulthood.

The reduced royalty advance covers the period immediately following the show. In addition to recording new music, the series' winners and finalists are obligated to perform in a concert tour and lend their likeness to a Walt Disney World Resort attraction in Florida.

If Sanchez is given an album deal following the show, she will receive the same $175,000 bonus that Lauren Alaina was paid after placing second in the show's 10th season. But 19 Recordings Inc., which has the option to handle the albums and recordings of Idol contestants for several years after they appear on the show, has replaced a guaranteed album deal for the runner-up with a staggered "Development Period" that requires less music and pays out less in advances.

Sanchez could be paid as little as $30,000 if she is asked to perform four single songs, or $60,000 if she records an "EP" of between four and 10 songs.

Representatives for 19 Recordings Inc. and "American Idol" producer FremantleMedia declined comment. They also have not disclosed which recording deal would be offered to Sanchez.

"It makes sense. You can't continue to offer the same sorts of rewards and incentives when the program was averaging 25 to 30 million (viewers), and (now) the finale is barely breaking 20 million," said Northwestern University assistant professor Max Dawson, who teaches a course on reality television. Wednesday's finale was the lowest-rated final show for "Idol" in its history.

"These contracts don't pay off," he said, contrasting the long list of "Idol" alumni who have been dropped by record labels with those who have thriving careers. "It seems like the successes that people like Kelly Clarkson and Carrie Underwood have had are the flukes."

He noted that the recording industry has shifted toward single song sales in recent years, and even established artists are struggling to sell full albums. "I wouldn't be surprised, quite frankly, if this is the direction they head with the winners," Dawson said.

Buyers purchased nearly 1.3 billion single songs last year as opposed to 331 million albums, said Dave Bakula, Nielsen's senior vice president of analytics for SoundScan. He noted that there have been some successful "Idol" runners-up, but producers appear to be giving themselves more flexibility with how they develop artists in different genres.

"Idol" winner Phillip Phillips will receive the same $300,000 advance given to last year's winner, Scotty McCreery, upon completion of his first album, according to the contracts. Finalists who placed third and lower could receive deals to record singles, EPs or full albums, with the lowest advance amounting to $24,000 if they complete their commitment to record up to four single songs.

Higher advances are paid if 19 Recordings agrees to produce more albums, with Phillips eligible to receive up to $800,000 for a six-album deal.

The advances are paid and later deducted from the singer's song royalties.

"As the music industry is changing, it makes sense for 'Idol' to change as well," Dawson said.

Despite the contract reductions, there are more opportunities for recent "Idol" contestants to earn money than their predecessors. Phillips will be paid $200,000 for his Disney attraction work and Sanchez will rake in $50,000 for her appearances. Both are also set to get a cut of merchandise profits.

No matter what recording deal Sanchez is offered, she already has heavyweight Hollywood representation. In March, a judge approved a deal in which she will be represented by Creative Artists Agency for future television, personal appearance and other employment deals.

Saturday, January 14, 2012

HAPPY NEW YEAR from BAR-RED ENTERTAINMENT GROUP (BREG)!!!

HAPPY NEW YEAR from BAR-RED ENTERTAINMENT GROUP (BREG)!!! 2011 was a great year and at the same time presented some challenges. We THANK all of the individuals, organizations and companies that did business with us in 2011, and we thank GOD for bringing us into 2012!

BREG is excited about the opportunities that are coming forth in 2012, and we look forward to helping our current clients and new clients reach their goals and objectives.

In 2012, look for awesome things from Nu Strata Music Group, Chipped Up Entertainment, X-tratainment Inc. & Hustle University! Artists that are bringing new music, live performances and videos in 2012 include Spade Kosta, Da Bad Habbitz, Grizz, Blushe, Chief Scrill, Lady X, Magnem P.I. & Jay L. Also look for new e-books for your Kindle (click on this Amazon.com link) directly from BREG.

We must address our youth of today that are still killing each other at an alarming rate. BREG is looking forward to the day when the tv is turned on and there are no reports of a young person killing another young person. Parents and adults, it is on us to love, teach & discipline our children so that they will love themselves first & foremost and learn to respect & love others. That way they won't believe it is ok to just end another person's life. What actually happens is that two (2) lives are destroyed. The person that has been murdered and the person that goes to jail. Think about it, it's a lose-lose situation. Young people have a responsiblity too! Do not take education for granted because it is your best option for bettering whatever situation you are currently in, and education will bring about positive opportunities for you. You have the ability to understand what is wrong and what is right. Think before you talk, and definitely think before you act; and you will save yourself and your family a lot of heartache and unwanted problems. Believe in yourself, you can do it and have a successful life! 

On the political scene, there will be Local, State and National Elections taking place this year with the Presidential Election being the highlighted election. Do your research on the candidates and make the best decision that you can make for you and your family.

So as you have read, BREG is very excited about 2012 and we look forward to connecting with exciting people, organizations and companies this year and beyond! One Love!!!


Yours Truly,

B. Brown

@BREGBrown

Facebook.com/BREGBrown

Thursday, November 17, 2011

Independent Record Labels & Artists Are Competing!

Insight From: B. Brown - Bar-Red Entertainment Group (BREG)

If you are an Independent Record Company and/or Artist, keep the FAITH because independent artist MAC MILLER has just topped the Billboard Charts!!! That's right, Mac Miller of Rostrum Records, hit #1 on the Billboard 200 Charts! By the way, Rostrum Records is the original home of Wiz Khalifa too! Rostrum Records based out of Pittsburgh, PA of all places has had an outstanding 2011, 1st with Wiz Khalifa and now ending the year with Mac Miller. Amazing!!!

Mac and Wiz both concentrated primarily on making great music solely for their niche markets and continued to engage their fans and new fans via social media and eventually a movement began which led to Mac Miller's new success! 109,000 of Mac's 144,000 first week sales were downloads. I take my hat off to Benji Grinberg (CEO) and the entire Rostrum crew because I know it took countless hours of work, strategy, resources and more for these projects to finally take off.

To all my independents, keep investing in yourself, build a great team that will create, develop and excute a great game plan, and you may be sitting at the top of the Billboard Charts one day!!!

It starts with great music. Create the best songs that you can possibly make!

You will have to spend money on marketing and promotions. There's no way around it.

Network, network, network! You must connect and build relationships with the right people!

Work hard and work smart!!!

Check out the article below on Mac Miller's success ........

One Love!


Week Ending Nov. 13, 2011. Albums: From “Donald Trump” to #1





Photo: Roger Kisby/Getty Images

Just five months ago, Mac Miller was best known for a novelty rap hit about, of all people, Donald Trump. This week, the 19-year old rapper has the #1 album on The Billboard 200. Blue Slide Park enters the chart higher than the hit-studded Now 40 and the latest Twilight soundtrack, which boasts a big hit by Bruno Mars.
Blue Slide Park is the second debut album by a rap artist to open in the top spot in the past seven weeks (following J. Cole's Cole World: The Sideline Story). This reconfirms that rap fans are among the most active and plugged-in music fans. Digital sales accounted for the lion's share of the album's first week sales (109K out of 144K).
Miller's strong debut is a triumph of social networking. Miller has a combined 2.7 million followers on Twitter, Facebook and Myspace.

The album was preceded by the viral hits "Donald Trump," which has sold 441K copies, and "Knock Knock," which has sold 336K copies. Miller also released an EP, On And On And Beyond, and a series of seven mixtapes, including one with the Ill Spoken.
Blue Slide Park is the fourth album by a teenaged artist to reach #1 so far this year, which makes this the year with the most #1 albums by teenaged artists. Justin Bieber has had two #1 albums this year. Never Say Never—The Remixes hit #1 in February. Under The Mistletoe hit #1 last week. Scotty McCreery's debut album Clear As Day hit #1 five weeks ago. Of these three artists, only Bieber fits the usual mold of a teen idol.

Tuesday, November 1, 2011

Having a Breakthrough in the Entertainment Business

By: B. Brown - BREG

Why is it that a lot of people truly don't want to see other people make it? Why do people always ask why are you doing this job when I just saw you in a movie, on tv and/or I have your cd?

There are a lot of talented people in the world and the truth is, some of us will became rich and famous; and some of us will not. That's the way it goes. If every single one of us could become rich and famous, how would our world work then? There has to be different people doing different things to make the world work.

There seems to be an issue with Stacy Francis, one of the finalist on "X Factor." There are people in the world that believe that she should not be able to compete because she has been signed to a major label before and has done some impressive industry work in the past. But here's the real situation as far as I am concerned, she has never achieved huge success to allow her to receive the riches and fame of becoming a successful recording artist. I'm all for her getting another shot at hitting it big in the music industry. I believe she is an undeniable talent even at the age of 42.

Most people, including a lot of artists believe they are supposed to be rich and famous because they are talented. Sorry, that's not reality. It's takes a lot of hard work, connections and resources (i.e. money) to usually make it in any business, but especially in the music/entertainment business because very seldomly can an artist or band do it all by themselves. So even when an artist is Blessed, some may say cursed to receive a major record deal, it definitely doesn't mean you are going to become rich and famous. We have too many examples of artists that got there shots and that's it, it didn't work.

Now, I'm a believer in second chances and possibly third chances depending on the situation. I'm a baseball man, so it's usually three-strikes and you're out with me. When you look at these super-duper talent contests like AMERICAN IDOL, THE VOICE and X FACTOR; we are looking at multi-million dollar productions that need real talent to rise to the top and a lot of artists that have had major deals in the past are always looking for second and third chances, so of course they enter these contests and a lot of them make it to the finals. Do some research and you'll see that a lot of your favorite competitors have made headway in the industry prior to getting their shine on your favorite "reality" singing-contest-tv show. It's a fact.

I'm happy for any artist that gets a shot at accomplishing their goals because the overwhelming majority of artists, musicians, producers, managers, etc. never get a shot at the major level of the music industry and I take my hat off to the ones that have seen a glimpse, been disappointed and have kept working to make their dreams come true.

Checkout the the article below about Stacy Francis - "X Factor" and what do you believe should happen?

One Love!

Why All the Hate for Stacy Francis?

Posted Mon Oct 31, 2011 5:05pm PDT by Lyndsey Parker


Over the course of the past week, "X Factor" hopeful Stacy Francis, the 42-year-old single mom with a dream and a pair of easily activated tearducts, practically went from being America's sweetheart to America's most hated, when her professional past was "outed" by anti-fan site Vote For The Worst, and later by Radar Online and Perez Hilton. (The latter blogger called her a "fraud" and seemed to harbor a personal vendetta against her, after a Twitter feud between them escalated when Adam Lambert jumped to Stacy's defense.) Of course, none of these gossippy sites actually exposed anything than couldn't be uncovered via a regular query on YouTube, Wikipedia, or IMDB. But the inflammatory articles still elicited public outrage that could now possibly thwart the former frontrunner's chances, as the "X Factor" live voting begins this week.

Yes, Stacy was a member of the '90s R&B girl group Ex-Girlfriend, who were signed to Reprise by Mariah Carey manager Benny Medina and produced by R. Kelly. Yes, she has performed with Whitney Houston, Madonna, and Prince. Yes, she has starred in Broadway and West End musicals. And yes, in 2004 she was hired to perform at Tom Cruise's birthday party. But how, exactly, does this differentiate her from her seasoned "X Factor" castmate LeRoy Bell, who used to write songs for the Spinners, the O'Jays, the Temptations, and Elton John, some of which made the Billboard charts; who was once nominated for a Grammy; and who's performed with the likes of B.B. King, Van Morrison, Sheryl Crow, Etta James, Al Green, Erykah Badu, LeAnn Rimes, and Idina Menzel? How does this make Stacy different from her open admirer Adam Lambert, who starred in The Ten Commandments with Val Kilmer before "American Idol," or from "The Voice's" winner Javier Colon and runner-up Dia Frampton, both of whom had previous major-label deals?

The issue, of course, is transparency--for which "The X Factor's" producers and editors are likely more to blame than Stacy herself. Come on, there is NO reason to assume that "The X Factor" powers-that-be were entirely unaware of Stacy's past professional endeavors; even if she had failed to mention her credentials, or even intentionally lied about them, any cursory background check would have quickly brought up all those YouTube videos, Last.fm and MySpace bio pages, BroadwayWorld.com articles, etc. But of course, splicing together the juicier, more emotional tidbits from Stacy's "X Factor" interviews--to paint her out to be a struggling mother, domestic abuse victim, and keeper of deferred dreams--made for better television than depicting her as just another Melinda Doolittle type, just another industry pro hoping to take her career to the next level after years of steady C-list work.
 
It's no wonder that viewers feel duped, but really, this is not unlike how the producers of "The Voice" initially chose to focus on Javier's family-man background and Dia's side career as an author of children's books, while overlooking those contestants' respective tenures with Capitol and Warner Bros. Records. Or how "American Idol" depicted Season 7's Carly Smithson as an Irish immigrant with visa issues and Kristy Lee Cook as a farmgirl who sold her horse to raise the funds to travel to her audition, while conveniently failing to mention that both girls had past ties to "Idol"-affiliated record labels.

Most of the reality contestants mentioned above emerged from their "scandals" relatively unscathed--in the case of "The Voice" specifically, that was probably because that show never overtly claimed that its contestants were total unknowns who'd queued up for hours in rainy parking lots to attend open auditions. But Carly, whose situation was the closest to what Stacy is going through now, definitely suffered from what appeared to be deliberate deception, or at least an egregious sin of factual omission. As a teenager under the name Carly Hennessy, she had been signed to MCA Records when Randy Jackson actually still worked there; when this came out mid-season, disgruntled "Idol" viewers actually rallied for her disqualification, and Carly eventually stalled in sixth place despite being an early favorite. I will freely admit that at the time, I wrote quite angrily about what seemed to be a great reality-TV injustice. But looking back, I now sheepishly wonder: Was this backlash Carly's fault? Did she deliberately portray herself as a newbie when she was anything but, or was that "Idol's" doing? And if Carly had been honestly portrayed as a showbiz second-chancer who'd fallen on tough times and needed a career reboot, would she have fared better on the show? These are the same kinds of questions being asked about Stacy Francis and "The X Factor" now.

The bottom line is, it's a bit of a stretch to say that Stacy is someone who has "already made it." While she has definitely made industry inroads and had some career breaks that many aspiring singers only dream about, I had never heard of her before she auditioned for "The X Factor," and neither had probably 99.9 percent of the American TV-viewing public. And I have no reason to believe she wasn't still struggling or living in a modest one-bedroom apartment, as she has claimed; as a longtime L.A. resident, I can assure you that this industry town is filled with many Hollywood bit players who, despite walk-on sitcom roles or famous friends or impressively lengthy CVs, still hold day jobs or have trouble paying their bills. Really, Stacy is just another under-the-radar talent who has come close, but not quite close enough, to her superstardom goal. As she put it in a backstage interview I conducted with her last week: "If I was Janet Jackson, I wouldn't be here. There's a reason why I'm here."

So, what do you think? Was Stacy deceptive about her past, or are producers and selective editors to blame here? Should shows like "The X Factor" be more transparent about contestants' backgrounds in general, to avoid such backlashes, or--here's a thought--do you think these series' producers secretly (or maybe not-so-secretly) relish the free publicity that such scandals generate?
I personally think Stacy should be given the same chance, and the same benefit of the doubt, as any less-experienced "X Factor" contestant, and let her talent do the talking (or the singing, as it were). If there's a real reason why all those years of slogging away in the Hollywood trenches never got her very far, that'll soon become all too clear on future "X Factor" episodes. But until then, let's all back off.

Wednesday, October 19, 2011

Who will be hip-hop's first billionaire?

Thoughts by: B. Brown (Business & Entertainment Consultant) - Bar-Red Entertainment Group (BREG)

With the state of the music industry in transition and TV Contest Shows like American Idol, The Voice and X Factor becoming talent finding staples for the industry, it's good to know that some of Hip-Hop's biggest stars and companies are earning major bank!

P. Diddy has been making "Bad Boy" money for a long time (S/O to Craig Mack) and his other business ventures over the years has made him a big time player in several different industries such as fashion, resturants and alcohol.

When you start talking about Jay-Z and 50 Cent, you are talking about two (2) of the best street hustlers to transform into major hip-hop/pop stars and businessmen. I salute you my brothers!

Dr. Dre is the greatest hip-hop producer of all-time in my book, and when he partnered with Jimmy Iovine (head honcho at Interscope) to produce the headphones Beats By Dre, he hit the money bell for real!

I have to show love to Birdman and Slim of Cash Money Records! These fellas not only secured one of the best deals in hip-hop history with Universal, they lived up to expectations out the gate with Juvenile (1st Major Label Release) and are still kill'em the game with Lil Wayne, Drake amd Nikki Minaj ... Young Money!!!

New Artists coming into the game must realize that all the above mentioned invested in themselves and worked hard and smart first and foremost to attract additional money and bigger companies that wanted to go into business with them.

Read the article below and see you believe will be Hip-Hop's 1st Billionaire!

One Love!!!



Who will be hip-hop's first billionaire?

Sept. 23, 2011, 12:28 PM EST

By Zack O'Malley Greenburg
Forbes.com

This week marked the launch of the Forbes 400, our annual list of America's richest citizens. Headed by Bill Gates, Warren Buffett and Larry Ellison, the group doesn't include any hip-hop artists -- yet.

There are five artists on our watch list:
Sean "Diddy" Combs (featured in this year's issue), Shawn "Jay-Z" Carter (who appeared on the cover of last year's, alongside Warren Buffett), Andre "Dr. Dre" Young, Bryan "Birdman" Williams and Curtis "50 Cent" Jackson.


All five already boast nine-figure fortunes, and in honor of the Forbes 400, we've updated our estimates. The big question: Who will be the first to a billion?

"I think Young Money Cash Money would be the first billion-dollar brand in hip-hop," said Birdman in an email message, referring to his record label. "We strong and growing every day as a brand and fast. Within the next few years we will be billionaires."

More on Forbes.com: In Pictures: Hip-Hop's Future Billionaires

To be sure, there are differing opinions on the matter. By Forbes latest count, Diddy is currently the closest, with an estimated net worth of $500 million. He's taken to calling himself "Ciroc Obama," and with good reason: His vodka deal with beverage-giant Diageo could soon land him in some very exclusive company.


Diddy receives an annual cut of profits, and will get a big chunk of cash if Ciroc is ever sold. With the spirit's value speeding toward $1 billion -- on top of stakes in clothing lines Sean John and Enyce, marketing firm Blue Flame and record label Bad Boy -- Diddy may be beat buddy Jay-Z to the Forbes 400.

Also: Country music's highest-paid stars

Jay-Z, however, is close behind with an estimated fortune of $450 million.
Beyoncé's husband sold his Rocawear clothing label for $204 million in 2007 and signed 10-year $150 million Live Nation deal in 2008.

He still holds stakes in a wide range of businesses, including the soon-to-be Brooklyn Nets, the 40/40 Club chain, ad firm Translation, cosmetics company Carol's Daughter and other ventures. His lyrical boasts ("I'm like really half a billie") appear accurate, at least if you round up.

Perhaps more than any other hip-hop artist, Dr. Dre's financial star has been on the rise this year. The bulk of his $250 million fortune comes from Beats Electronics, the headphone maker Dr. Dre founded with Interscope chief Jimmy Iovine in 2008.

In early August, handset maker HTC paid $300 million to buy a 51 percent stake in Beats. Sources say Iovine and Dre each owned a third of the company before the deal; Forbes estimates that Dre will take home $85 million after taxes. The agreement also values his remaining stake at $100 million, which could increase rapidly as the company continues to expand.

Unlike the somewhat reclusive Dr. Dre, Birdman makes no secret about his billion dollar dreams. The New Orleans-born rapper-turned-mogul co-founded Cash Money Records with brother Ronald two decades ago, and inked a very favorable $30 million distribution deal with Universal in 1998.

The label's value has soared with the success of rappers Drake, Nicki Minaj and Lil Wayne, all of whom made this year's Hip-Hop Cash Kings list, bringing his total net worth to an estimated $110 million (he insists he's worth more).

50 Cent rounds out the "Forbes Five" at $100 million. After receiving nine figures for his Vitaminwater stake in 2007, 50 Cent spent freely on cars and renovations to mansion formerly owned by Mike Tyson.

But a nice cushion remains from his back catalog, acting gigs and 50 Cent-themed videogames, books, clothes and headphones. Next up: an energy shot called Street King, which promises to feed hungry children -- and 50's bank account.

Though his nearest competitor is Birdman, 50 Cent sees Jay-Z as his most significant business rival, insinuating that the two have historically played up their differences to create new financial opportunities.

"We use each other," he explained to me at the Street King launch last week. "If you're in a category, you have to find someone you respect enough to consider a competitor. And then you use each other in positive ways. They make a good move, you make a good move. If there's nobody for that, then there's no inspiration."

Of course, soon-to-be-father Jay-Z has a certain advantage, thanks to his partner in the family business.

"He cheated," 50 said, grinning. "See, he hired this girl ..."

Monday, August 8, 2011

Hard Work Pays off!!!

Insight By: B. Brown of BREG

When I go speak to young people as a inspirational & motivational speaker, I often include hard work, paying dues & interning in my message to emphasize the importance of starting at one level and moving up to a higher level. It's a message of progress. It's a message of success! Now, don't get me wrong. In all journeys, there will be some valleys and peaks, but the key is continuing to move forward on the journey.

That brings me to Michael Kyser, the 1st ever president of Black Music at Atlantic Records Group! You see, Michael started his career at Def Jam and worked his way to his current position. It took hard work, it took listening and learning; and it took relationships being built. It also took treating people a certain way. Treating people with respect, basically treating people as you would like to be treated --- The Golden Rule!

Read Michael's feature in Ebony Magazine by Keven Chappell(June 2011; pg. 69)

Star Maker - Michael Kyser brings culture & attitude to the corporate music world!

It's safe to say that when Michael Kyser began his career at Def Jam Records some 20 years ago, he didn't know what the heck he was doing. Barely out of school, he found himself working and touring with such artists as Public Enemy, LL Cool J, Jay-Z, Method Man, Redman, Foxy Brown and Warren G.

Hip-Hop was steamrolling the music scene, and Kyser was along for the ride.

"We just had a good time," Kyser tells Ebony. "We did everything from A to Z. When I first started in the music business, we did everything for our artists from picking them up taking them to the airport to going to weddings. We always superserved our artists. Def Jam was such a culture-driven company. We lived like we worked. We would stay out late. We didn't have titles back then; there was no head of this or head of that. We just got the job done."

A little odler and a lot wiser, Kyser was recently name the first-ever president of Black Music for the Atlantic Records Group. In the position, he manages the careers of 18 artists, including Trey Songz, Flo Rida, B.O.B. and Janell Monae.

Kyser's unique management style, which mixes hard work with equally hard play, can be directly traced back to his days at Def Jam. In fact, he says that when he came to Atlantic, one of the first things he did was to instill a more relaxed culture and a streetwise attitude. "It was corporate around here," he says. "So I had to work to get people to loosen up a bit. We did our best to instill that culture at Atlantic; so far, so good. It's a fun place now."

Kyser and his staff of about 40 in the marketing, artist development, promotion and special ops departments manage some of the most successful artists in the music business. Insiders say that he has been so effective because he knows intuitively how to break down cultural barriers and bring music to the widest possible audience.

"I have watched him learn the business from the ground up: working the streets; hitting radio, TV and the clubs; going on the road with the bands and doing whatever it took to break artists, get their music heard and build brands," said Warner Music Group Chairman and CEO, Recorded Music---Americas and the U.K. Lyor Cohen. "He doesn't just do his job; he lives his job and since those early days a Def Jam, I've seen him evolve into one of the most admired and accomplished members of the urban-music community."

Just as he did at Def Jam, Kyser immerses himself in the music and the culture, creating opportunities for his artists and building long careers. He prides himself on developing invaluable relationships with his artists, whether as a mentor, a big brother or simply a road dog. "Artist relations is probably the most important thing to me. When the kids are born, I'm there. When they get married. I'm there. When they go through their breakups, I'm there. I'm like extended family. It's a unique situation, but it's a respectful situation. They respect what I do, I respect their talent. It's a partnership, and sometimes we're going to disagree. But real partnerships are built on that."

When it's all said and done, for Kyser, it's about selling music and having a good time doing it. "Anybody who knows me, knows that I'm a fun guy," he says. "I like to have a good time. We're in the music business; we sell music. We're not curing cancer, we're selling music. People have different management styles. My style is a little more laid back. I get my point across. And I make sure that we get the job done."

Wednesday, July 13, 2011